We aren't another private equity firm.
We are Founders Row.

Founders Row Logo

We are a founder-first investment platform based in Atlanta, Georgia, operating at the intersection of capital, creativity, and execution. Our model combines private equity discipline with creative studio agility.

We believe great founders are business's most powerful force. We exist to sharpen their playbooks, amplify their vision, and build companies that endure.

Part investment firm.

Part creative producer.

100% founder-obsessed.

Why Founders Row Exists

Behind every legendary album is a producer.

The artist brings the vision, but the producer shapes the sound, builds the structure, and turns raw talent into something timeless. Without them, the music stays a demo. With them, it goes platinum.

That's how we view founders.

At Founders Row, you're the artist—the obsessed visionary with fire and a story that matters. We're the producer—amplifying your vision, sharpening your playbook, and bringing the right capital and execution to scale your company into something enduring.

Our Platform

Founders Row Partners

Founders Row Partners is where conviction meets capital. We invest our own capital alongside aligned partners to back founder-led brands with institutional potential. Whether majority or minority, we're always operator-partners with skin in the game, bringing our full platform to scale brands from concept to exit.

Founders Row Advisory

Founders Row Advisory works with brands on a non-investment basis, embedding our team and systems directly into their business. Founders gain access to fractional C-suite expertise—strategy, finance, operations, brand, and marketing—built around real challenges like scaling, raising capital, and preparing for investment.

Founders Row Media

Founders Row Media is the creative and growth engine of our platform. Through an exclusive partnership with a world-class marketing agency, we deliver enterprise-level brand strategy, creative production, and performance marketing that emerging brands typically can't access. From day one, every Founders Row brand has an unfair advantage.

A Letter from Our Founder,
Jamie Weeks

I'm just a regular guy who's gotten more wrong than right. I've stumbled, failed, and asked for forgiveness more times than I can count. But after 30 years of building, one truth has become undeniable to me: founders are — and always will be — the engine of capitalism.

Read the full letter to learn about the journey that led to Founders Row and why we exist to support visionary founders...