Founders Row

Live in the future and build what’s missing.

why we're different

We build brands alongside founders — in two distinct ways:

In-House Incubations

We build experiential 4-wall consumer brands from the ground up, pairing original concepts with operator expertise and investor experience to launch businesses designed to scale.

Early Stage Partnerships

We back early-stage consumer founders with more than a check. Operator expertise, hands-on partnership, and a portfolio built around depth, not volume. We invest in a handful of brands each year — which is why we’re the partner founders call first.

Our Portfolio

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Sculpthouse
SculptHouse/   Partnered: February 2026

A boutique fitness brand combining high-intensity treadmill intervals with low-impact strength training for an efficient, full-body workout. SculptHouse is known for its strong community, elevated studio experience, and results-driven programming that keeps members engaged. With a disciplined approach to training and brand consistency, it continues to scale with a loyal and growing following.

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LiftHER Logo
LiftHER/   Founded: 2026

LiftHER is a women’s-only strength and lifting studio built around one idea: every member gets her own dedicated rack. Trainer-led programming, small classes of 8–14 women, and OpenRack sessions for training solo, with DEXA scans built in to track real progress. Launching in Dallas this September, with more locations across the Southeast to follow.

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Hotbox
Hot Box Pretzels/   Partnered: December 2025

A fast-growing food brand specializing in fresh-baked, gourmet pretzels served with bold flavors and craveable dips. Hot Box Pretzels delivers a nostalgic product with a modern, high-energy brand identity that resonates across a wide audience. With a focus on quality, speed, and experience, the concept is built for scalable retail and franchise growth.

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Ohm
Ohm/   Partnered: February 2026

A modern wellness concept focused on recovery, balance, and nervous system regulation through guided contrast therapy and immersive experiences. Ohm blends science-backed protocols with a refined, design-forward environment to deliver a measurable physical and mental reset. Built for today’s high-performance lifestyle, the brand emphasizes consistency, accessibility, and long-term wellbeing.

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Siegleman
Siegelman Stable/   Partnered: February 2026

A lifestyle and apparel brand inspired by equestrian heritage, reimagined through a contemporary lens. Siegelman Stable has gained cultural relevance through its distinctive aesthetic, premium materials, and strong brand storytelling. With an engaged audience and expanding product line, it continues to bridge classic influence with modern fashion.

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Baking social
Baking Social/   Partnered: December 2025

Baking Social is a hands-on, chef-led baking experience built around connection. In an intimate studio setting, guests learn from a chef, gather with great company, and leave with something they made from scratch. No experience required — just date nights, girls’ nights, birthdays, and the kind of evenings people remember.

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Yough
Yough/   Partnered: February 2026

A modern food brand focused on clean, protein-forward yogurt made with simple ingredients and no added sugar. Yough emphasizes high nutritional value without compromising on taste, delivering a product designed for everyday performance and wellness. With a sharp brand identity and growing consumer demand for functional foods, it is positioned within the next wave of better-for-you packaged goods.

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All Day Pilates Logo
All Day Pilates/   Founded: 2026

All Day Pilates is a reformer Pilates studio built around the self-guided experience. Members book a machine for a specific class time, walk in, and follow an instructor-led workout through a personal kiosk screen mounted at their reformer. The instruction is virtual, no live teacher in the room, but the format, the commitment, and the results are all real.

Elitepicks
Elite Picks/   Partnered: January 2026

An AI-powered sports analytics platform built to give users a data-driven edge across betting, fantasy, and player performance. Elite Picks leverages advanced machine learning models trained on large-scale datasets to deliver high-confidence projections and real-time insights. Designed for speed and clarity, the platform simplifies complex analytics into actionable decisions in seconds.

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Are you a founder with an idea or an early stage brand?

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