Founders Row

A lifestyle and apparel brand inspired by equestrian heritage, reimagined through a contemporary lens. Siegelman Stable has gained cultural relevance through its distinctive aesthetic, premium materials, and strong brand storytelling. With an engaged audience and expanding product line, it continues to bridge classic influence with modern fashion.

An AI-powered sports analytics platform built to give users a data-driven edge across betting, fantasy, and player performance. Elite Picks leverages advanced machine learning models trained on large-scale datasets to deliver high-confidence projections and real-time insights. Designed for speed and clarity, the platform simplifies complex analytics into actionable decisions in seconds.

A modern food brand focused on clean, protein-forward yogurt made with simple ingredients and no added sugar. Yough emphasizes high nutritional value without compromising on taste, delivering a product designed for everyday performance and wellness. With a sharp brand identity and growing consumer demand for functional foods, it is positioned within the next wave of better-for-you packaged goods.

LiftHER is a women’s-only strength and lifting studio built around one idea: every member gets her own dedicated rack. Trainer-led programming, small classes of 8–14 women, and OpenRack sessions for training solo.

A fast-growing food brand specializing in fresh-baked, gourmet pretzels served with bold flavors and craveable dips. Hot Box Pretzels delivers a nostalgic product with a modern, high-energy brand identity that resonates across a wide audience. With a focus on quality, speed, and experience, the concept is built for scalable retail and franchise growth.

A boutique fitness brand combining high-intensity treadmill intervals with low-impact strength training for an efficient, full-body workout. SculptHouse is known for its strong community, elevated studio experience, and results-driven programming that keeps members engaged. With a disciplined approach to training and brand consistency, it continues to scale with a loyal and growing following.

Baking Social is a hands-on, chef-led baking experience built around connection. In an intimate studio setting, guests learn from a chef, gather with great company, and leave with something they made from scratch. No experience required — just date nights, girls’ nights, birthdays, and the kind of evenings people remember.

All Day Pilates is a reformer Pilates studio built around the self-guided experience. Members book a machine for a specific class time, walk in, and follow an instructor-led workout through a personal kiosk screen mounted at their reformer. The instruction is virtual, no live teacher in the room, but the format, the commitment, and the results are all real.

Ohm Health makes the Resonance Lamp, a screen-free biofeedback device that helps people recover from stress and build a more resilient nervous system. It turns real-time biofeedback into light, sound, and touch cues that guide resonance breathing, with no app, no screen, and no subscription. Ohm is Founders Row’s first partnership under our intentional disconnection and nervous-system regulation thesis.