Founders Row

Live in the future and build what’s missing.

The investment firm for founders

We partner with operators and early-stage founders to help them scale thoughtfully — without sacrificing control, culture, or long-term value.

How We Work

Two models. One mission.

We build new brands from scratch. We partner with existing businesses to provide support across strategy, operations, and growth.

Our structures preserve ownership—and we only partner where we can genuinely add value beyond capital.

Why We're Different

A founder-first alternative.

Traditional PE takes control. We don’t. We back entrepreneurs with institutional support while allowing them to retain control and long-term upside.

We’re operators who’ve built, scaled, and exited—bringing real experience to every partnership, not just a check.

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Baking Social

/   Partnered: December 2025

Baking Social is a hands-on, chef-led baking experience built around connection. In an intimate studio setting, guests learn from a chef, gather with great company, and leave with something they made from scratch. No experience required — just date nights, girls’ nights, birthdays, and the kind of evenings people remember.

Baking social
Siegelman Stable

Siegelman Stable

/   Partnered: 2026

A lifestyle and apparel brand inspired by equestrian heritage, reimagined through a contemporary lens. Siegelman Stable has gained cultural relevance through its distinctive aesthetic, premium materials, and strong brand storytelling. With an engaged audience and expanding product line, it continues to bridge classic influence with modern fashion.

Siegleman
Frame

Ohm

/   Partnered: February 2026

A modern wellness concept focused on recovery, balance, and nervous system regulation through guided contrast therapy and immersive experiences. Ohm blends science-backed protocols with a refined, design-forward environment to deliver a measurable physical and mental reset. Built for today’s high-performance lifestyle, the brand emphasizes consistency, accessibility, and long-term wellbeing.

Ohm
Yough

Yough

/   Partnered: February 2026

A modern food brand focused on clean, protein-forward yogurt made with simple ingredients and no added sugar. Yough emphasizes high nutritional value without compromising on taste, delivering a product designed for everyday performance and wellness. With a sharp brand identity and growing consumer demand for functional foods, it is positioned within the next wave of better-for-you packaged goods.

Yough
Hot Box Pretzels 15 websize

Hot Box Pretzels

/   Partnered: December 2025

A fast-growing food brand specializing in fresh-baked, gourmet pretzels served with bold flavors and craveable dips. Hot Box Pretzels delivers a nostalgic product with a modern, high-energy brand identity that resonates across a wide audience. With a focus on quality, speed, and experience, the concept is built for scalable retail and franchise growth.

Hotbox
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Elite Picks

/   Partnered: January 2026

An AI-powered sports analytics platform built to give users a data-driven edge across betting, fantasy, and player performance. Elite Picks leverages advanced machine learning models trained on large-scale datasets to deliver high-confidence projections and real-time insights. Designed for speed and clarity, the platform simplifies complex analytics into actionable decisions in seconds.

Elitepicks
Sculpt House

SculptHouse

/   Partnered: February 2026

A boutique fitness brand combining high-intensity treadmill intervals with low-impact strength training for an efficient, full-body workout. SculptHouse is known for its strong community, elevated studio experience, and results-driven programming that keeps members engaged. With a disciplined approach to training and brand consistency, it continues to scale with a loyal and growing following.

Sculpthouse

Are you a founder with an idea or an early stage brand?

We would love to talk to you!

Get in Touch